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2a.centerfarm: Business & Marketing Consulting

The Highlights
Our business is managed by Mr Ajay Kumar Khare, who besides being a Senior Strategic Partner is also the Chief Executive Officer of 2A ASSOCIATES. A brief introduction on major business or work experience

Major Business or Work Experience

  • A general management professional
  • Mother discipline - marketing
  • A hands-on-experience of more than 28 years
  • Industry exposure includes
    • Health & personal care
    • Speciality industrial chemicals
    • Consumer goods
    • Construction & infrastructure, etc.
  • Was Head of Marketing of Nicholas Piramal India Limited for nearly 10 years
  • Was responsible for
    • Prescription Formulation Division
    • OTC Products Division
  • Was also responsible for setting up new business
    • Generic Formulations Division
    • Health Implants Division (Intra-Ocular Lens)
  • Was Head of Industrial Products (II) Division of Pidilite Industries Limited for nearly 5 years
  • Was responsible for
    • Textile dyes and speciality chemicals
    • Organic pigment powders
    • Surfactants
    • Speciality leather chemicals 
  • Was also responsible for setting up Imported Leather Speciality Chemicals Division

Some progress ...

In current business, the clients/associates - past & present - include:

Tata Chemicals Limited

  • Food Additive Business (Tata Salt, etc.)

Parry Engineering & Exports Ltd

  • Netlon India - General Application Division
  • Netlon India - Civil Engineering (Geosynthetic Systems) Division

Pidilite Industries Limited

  • Engineering-Maintenance Speciality Chemicals
  • Institution Sales Division

EID Parry India Limited

  • Parryware Allied Products Division
  • Parryware Johnson Pedder Division
  • Parryware Sanitaryware Division 

TI Cycle India Limited

Trak Agrotech Enterprises

Maharashtra Manufacturing Corporation

  • Mineral Water Division

Grasim Industries Limited

  • Staple Fibre Division

Mazagon Dock Limited 

A few of many innovative management development programmes conceived, designed and conducted were

  • Meeting Customer Expectations - Film based discussion
  • Marketing Audit - A Management Tool for Strategic Control 
  • Marketing for Non-marketing People
  • A Workshop for Pharmaceutical marketers on AP - Disorders


 Business & Marketing Consulting
C-2113, Oberoi Garden Esatate, Off Saki - Vihar Road, Andheri East, Mumbai-400072, INDIA
* Telephone 91-22-29254176 * Telefax 91-22-29208312
*  Email:;